The "mobile phone control car" industry will detonate the 100 billion-level car modification aftermarket

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The "mobile phone control car" industry will detonate the 100 billion-level car modification aftermarket

The "mobile phone control car" industry will detonate the 100 billion-level car modification aftermarket


Speaking of the Internet of Vehicles, I believe everyone is familiar with this term, but the general understanding is still between 4G navigation, WIFI sharing, GPS positioning, OBD remote diagnosis, three-screen interaction, voice control and the like. Looking back at our mobile Internet in life, what does it really bring to us? In fact, mobile phones, traffic cards and WIFI networks and other hardware are just a carrier. The real Internet has penetrated into the user's experience and work and life habits.


As we all know, the 100 billion-level car aftermarket cake has actually been targeted by BAT early on. First of all, they thought that they could easily handle this market with a large number of C-end users. After several years of hard work, the "XX Road Treasure" that used to be in the upper right corner of our QQ has disappeared, and there are some other brands that I won't talk about here one by one. But we all know that in the automotive aftermarket, the terminal or store is king in this market. Because it involves cars, we first consider the issue of life and property. Any product in the car may cause performance or safety problems of the car. What's more, some products need to modify some parts of the original car. Therefore, in order to protect their own interests, 4S stores will say that any product installed in the store outside the car owner will cause or have some safety or performance problems. Do you think users dare to continue to use or install it?

The "mobile phone control car" industry will detonate the 100 billion-level car modification aftermarket(图1)


The mobile phone control car we are going to talk about today, as the name suggests, is to monitor, manage and control your own vehicle through the APP software installed in the smart phone. From the earliest "XX Star" products imported from abroad to the domestic "XX Treasure Box" and other products, they have fully realized the function of mobile phone control car. After more than ten years of market maturity and stability, from the popularization of smart phones to the cabbage price of network traffic charges, various brands of vehicles have appeared one after another in one of their highest-equipped models equipped with this system. It can be seen that mobile phone control car will be an industry trend in 2019. However, as car manufacturers, they are reluctant to increase the cost of any vehicle except the engine chassis and appearance, and are even more reluctant to standardize a network-type product. Moreover, mobile phone control of the car involves the safety and stability of the product. Therefore, although mobile phone control of the car is good, it will also be the main battlefield for car aftermarket modification in the future.


The positioning of Chejuyuan's mobile phone control system is to allow more young people to use the product. Looking at the current car market, a wide range of domestic cars have occupied most of the market, so we must accelerate the market promotion of low-end and mid-end cars to cater to a larger market, satisfy more users, and contribute to smart cities and smart life.


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